The Future Zone is the experiential interactive gallery where you, pioneers and trend setters showcase to a hundred thousand trade-buyers the latest product innovations available on the F&B market. In a dedicated, purpose-built area, visitors will have the opportunity to experience and gain in-depth knowledge about the exhibits, gain and sustain a competitive edge by catching up with the industry and preparing for coming trends. As The Future Zone is the best place for visitors to start their visit at Gulfood, it will provide you with unparalleled exposure and recognition for your work and achievements towards ‘Rethinking Food”.

Enlist your product at the ‘The Future Zone’ and don’t miss the exceptional opportunity to elevate your product profile and being promoted as an innovation leader at Gulfood 2020. The Future Zone will be heavily promoted through the show’s marketing campaign and through mobile app way-finding onsite – bringing spotlight on carefully selected products from key categories.

What we are looking for? The most innovative food and beverage products, the genuinely inspirational and unique, products that give a vision of the food that will be the future. An innovation, finished food or beverage product that has either been launched in the market starting February 2019 or later, or is scheduled to be launched within the next 6 months.