Hello Day! is a response to ever evolving consumer needs and changing eating habits. Today's consumers are looking for new and convenient solutions that are able to respond their changing needs and demands. According to brand mantra ‘Hello Day! Change Your Life!’ Agus is committed in supporting consumers to make positive changes in their lives and the world around them by challenging their habits and attitudes. There are 2 Hello Day!’s subbrands, responding to different customers needs: • Hello Day! – is dedicated to those consumers who are looking for delicious, yet healthy and simple products that help to maintain a balanced diet and support wellbeing, both at the product and brand value level. • Hello Day! Magico – is a different indulgence dimension, based on an innovative mix between liquid and solid, eating and drinking.