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Gulfood 2022 to supercharge global food agenda

Trends and Insights

25 Jan 2022

Gulfood 2022 to supercharge global food agenda

Gulfood 2022 to supercharge global food agenda
Caterer Middle East

Over 4,000 companies and industry thought leaders from 120 countries to gather at Dubai World Trade Centre

The 27th edition of Gulfood, the world’s largest annual F&B sourcing event is taking place from February 13 to 17, 2022. The event, which will span 21 Dubai World Trade Centre (DWTC) halls, will underscore the UAE’s status at the forefront of sector change and leading role in tackling global issues, with the launch of Gulfood Zero Waste, a global campaign in partnership with restaurants and hotels driving the zero waste initiative globally.

Major global challenges, trends and change drivers will be examined, including e-commerce, technology, sustainability and disruptive cellular agriculture bio-innovation (the production of animal-sourced foods from cell culture methods) and emerging slow and plant-based food trends.

 

Gulfood to inspire global change

Gulfood Zero Waste will light the way in addressing this major global issue, with chefs from 30 UAE restaurants, cafes, and dark kitchens focusing on sustainable practices using local produce via off-site workshops and masterclasses.

The initiative also provides a platform for impact-driven, homegrown companies, including a partnership with The Waste Lab, which is implementing solutions to repurpose food, such as compost, with societal and economic benefits. The Gulfood 2022 onsite Zero Waste Mega Impact will aim to collect 1,000kg of food wastage to produce 400kg of compost, equating to a CO2e emissions saving of 1,000kg.

The innovative campaign will culminate in an award ceremony recognising zero waste-leading restaurants.

 

An all-action powerbroker

Trixie LohMirmand, executive vice president, exhibitions and events, DWTC said: “Gulfood 2022 will build on the event’s unequivocal reputation as an industry trend springboard and a global sourcing powerhouse to inspire industry-wide transformation for the good of the entire eco-system, from raw material producers to policy-makers and consumers.

“This is a time when Dubai is, via Expo 2020, presenting to the world, a whole new future with the grandstanding of epoch-making transformations. Gulfood 2022 takes its cue from this inspiring vision with a more profound concept to provoke a stronger collective impact on the industry’s future.”

 

Tomorrow’s food future today

Driving creativity and change, Gulfood 2022 will shape the future of food. In another industry first, this year’s event will feature the Gulfood e-commerce platform, an exclusive networking and conference agenda powering the increasingly growing role of the digital marketplace in the food supply chain.

SMEs will pitch to leading e-commerce and food delivery partners on ways retailers can boost their digital presence and hear from sector leaders, including Sebastian Wussler, the German entrepreneur behind Hoodly, an online store building application that helps with their set-up and e-commerce business process monitoring in less than five minutes.

Other sector pioneers who will be providing insight include Nikola Cabarkapa, VP of Brand Partnerships and MFC of grocery delivery app Instashop and Yesuprabhakar Yarlagadda, Vice President – Grocery, of the Middle East’s homegrown online marketplace, Noon.

 

Gulfood Top Table

Also new for 2022, the Gulfood Top Table will take culinary experiences to new heights with a live, star-studded line-up of award-winning chefs and food influencers. Industry media personnel, disruptors and global trendsetters will be coming together in a masterclass extravaganza. More than 70 chefs from 50 restaurants will create in excess of 1,000 creative dishes across the five days.

Featured chefs include Antonio Bachour, the 2018 World’s Best Pastry Chef, food waste pioneer Anthony Demetre, Tom Aikens, Nick Alvis, from Folly, top Emirati chefs Khalid Al Saadi, co-founder of FAE Café, and Faisal Naser, founder of Lento, and Dubai-based Syrian culinary ace Mohamad Orfali.

 

Gulfood Inspire

Gulfood Inspire, sees a host of speakers take to the stage, including F&B business leaders, ministers, policy-makers, retail heads, technologists, agriculturists, analysts and futurists providing unmissable insights, industry knowledge and industry pathways.

Gulfood Global Changemakers

Gulfood Global Changemakers, the future-focused start-up programme will see 30 to 40 embryo ventures pitch innovative ideas and food tech solutions to renowned venture capitalists and investors. The contenders will also hear from Dennis Levine, the controversial author, corporate consultant, and former managing director at the Wall Street investment banking firm Drexel Burnham Lambert, who was a major player in mergers and acquisitions throughout the 1980s.

Gulfood YouthX

Gulfood YouthX in partnership with Hilton and Dubai College of Tourism is a first-of-its-kind platform to empower the most promising aspiring chefs, featuring a massive mentorship & scholarship programme. With the first edition focusing on aspiring Emirati chefs, participants will get to interact with Kasdi Dahari, executive chef, Hilton Palm Jumeirah and a team of young chefs that won seven Gold Medals at Gulfood’s 2021 Chefs’ Table Competition.

The winning chefs in the YouthX contest will land a career-changing hands-on learning experience in one of Hilton Europe’s dining destinations, while the runner-up will secure a 25 percent scholarship for Dubai College of Tourism’s Culinary Arts Programme.

At the event

With product sampling and handling a vital interaction at the global F&B event, DWTC’s proven protocols have been further intensified for Gulfood 2022 under strict guidance and coordination with the Dubai Health Authority and Dubai Municipality to ensure the safest possible business conditions.

Wearing masks is mandatory, with social distancing in place to ensure the wellbeing of all delegates. Onsite registration will not be available; registration must be completed in advance via www.gulfood.com.

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