20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

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Taste France to take culinary experiences to the next level at Gulfood 2022

Trends and Insights

12 Feb 2022

Taste France to take culinary experiences to the next level at Gulfood 2022

Taste France to take culinary experiences to the next level at Gulfood 2022
Caterer Middle East

Partner Content: The French F&B industry’s flagship globally will see a 120 percent increase in participation this year across World Food, Dairy, Meat and Beverages

Business France, the national agency supporting the international development of the French economy, will have four French pavilions at Gulfood 2022.

There will be 69 companies (compared to 30 in 2020) distributed among four halls in Dubai World Trade Centre from February 13 to 17. They are World Food products at the Sheikh Saeed Halls; Dairies in Halls 1 and 2, Meat & Poultry in Halls 3 and 4 and Beverages in Za’abeel Hall 1 and 3.

During the five-day trade show, agri-food professionals will be able to connect with French companies covering different sectors of the F&B industry. They will be representing French excellence through innovative products addressing current challenges to the industry and will better meet consumer demands for healthier and reasonable options.

Promising partnerships to be discussed with Middle East counterparts

Exhibiting French companies will display their products, innovations, and craftsmanship with the purpose of nurturing new partnerships.

Flavie Paquay, Head of Business France’s UAE office and F&B department commented: “Global food buyers, importers, and distributors will take advantage of the networking opportunities to find supplies suitable to their target market. During the preparation phase of the event, I witnessed how excited French exhibitors were to showcase their latest products, specifically produced to fit with the Middle Eastern taste buds.

“Participating at one of the largest annual F&B sourcing events in the world is a tradition for France. We are excited to renew our commitment by taking part in the 27th edition of Gulfood and share with visitors the values of the French food industry: Excellence, responsibility, authenticity, sharing, and innovation.”

23+ new products to showcase more healthy options

Among trends to be featured across French pavilions, will be instant plant-based milk and baby formula plant-based milk, organic popcorn, single-flower honey and a disruptive organic flavoured water enhancer.

Visitors will rediscover organic chestnut puree, macaroons, roasted hazelnut taste flour, vegan sauces, ready-to-drink healthy beverages and the number one French exporter of butter ghee.

The increasing healthy ranges of the exhibitor’s products echo the recent figures attesting that healthy food products have doubled in sales with an expected growth of 15 percent until 2023 in the UAE.

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