Nestle Middle East FZE - Stand Z5-D54
Described by the multinational brand as "Deliciously chilled black coffee, made cooler with a cooling sensation" Nescafe Black Ice is the latest in a line of ‘cooling’ drinks to emerge in Asian markets. Positioned as a product that will "keep you headstrong throughout the day to conquer your tasks" the innovative product bridges the appeal of an energy drink for fuel and 'coffee shop culture' for innovation.
Underlining it as the first RTD coffee they can recall that comes with a cooling sensation, trend insight providers Gama also shortlisted this big brand contribution at their 2018 Awards platform that recognises innovations relating directly to the physical product.
Meet Nestle Middle East FZE at Stand Z5-D54 at the Dubai World Trade Centre on 17-21 February 2019.
Search for Nestle in the Gulfood Connexions Meetings Programme