16 - 20 February 2020

Dubai World Trade Centre

Mornflake - Stand S-N37

16 - 20 FEBRUARY 2020 DUBAI WORLD TRADE CENTRE

Mornflake - Stand S-N37

 

Quick to prepare foods are serving high demand across all categories within the food industry. In particular, Forbes recently reported that several companies are working hard to meet consumer need for a quick, satisfying, and healthy breakfast, resulting in a new wave of innovative market entries for 2019. At Gulfood, US exhibitors Mornflake Oats are under the spotlight for their speedy, not to mention healthy contribution to the category.  

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Grown, milled & packed in Scotland using the country's finest oats, the manufacturer's unique process breaks the Mornflake cereal down into three parts. This fragmentation ensures water and milk are absorbed quickly, resulting in morning-friendly oats that can be ready in an instant. Described as wholesome and delicious, this quick yet traditionally hearty variety is said to be the fastest way to eat authentic Scottish porridge. 

 

According to FMCG product trackers Gama, the product is receiving attention due to the fact that  "speed and convenience are increasingly vital in breakfast foods". As a high source of fiber, minerals, protein and whole grains and with trendy formulations like overnight oats going mainstream, retail chains can be seen onboarding innovative types of oats and oat-based products that are accompanied by a sense of authenticity.

Meet Mornflake at Stand S-N37 at the Dubai World Trade Centre on 17-21 February 2019.

Search for Mornflake in the Gulfood Connexions Meetings Programme

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*Trends courtesy Gama

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