13-17 FEBRUARY 2022
DUBAI WORLD TRADE CENTRE

13-17 FEBRUARY 2022
DUBAI WORLD TRADE CENTRE

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The Marketing Society Series

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The Marketing Society Series

The Marketing Society Series 2021

Gulfood 2021 unveils a treat for FMCG marketers, in partnership with The Marketing Society.TMS

A day of inspirational interviews & discussions from the marketing gurus of global & local brands. Designed for you to learn new and thought provoking insights on reinventing your brand from PepsiCo, Pizza Hut, Tetra Pak, and many more in this experience filled talk series.

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2021 Agenda

LOCATED AT HALL 2

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  1. Eco Conscious Consumerism – A Trend or A Market Shift?
    Hall 2
    25 mins
    • The Marketing Society Series
    Nicola Walsh
    Nicola Walsh, Director of Marketing and Communications - Sarood Hospitality
  2. The Future Of Marketing And Advertising Food Products
    Hall 2
    30 mins
    • The Marketing Society Series
    Maria Gedeon
    Maria Gedeon, Marketing Director - Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment
    Mustafa Shamseldin
    Mustafa Shamseldin, Chief Marketing Officer - Africa, Middle East, and South Asia - PepsiCo
  3. Transforming The Way People Think About Food
    Hall 2
    30 mins
    • The Marketing Society Series
    Nidhi Sehgal
    Nidhi Sehgal, Director - Strategy & Planning - FLC Group
    Deema Khoury
    Deema Khoury, Marketing and Events Manager - Emirates Bio Farm
    Ziad Kamel
    Ziad Kamel, Founder and CEO - Cloud Restaurants
    Manuel Oliveira
    Manuel Oliveira, Head of Growth, UAE - Kitopi
  4. Food And/Or Digital Product Launches Which Address Consumer Needs During/Post Covid-19
    Hall 2
    25 mins
    • The Marketing Society Series
    Beverley D'Cruz
    Beverley D'Cruz, Chief Brand Officer PIzza Hut META - Yum! Brands
  5. The Evolution of Consumer Behavior Part 2
    Hall 2
    25 mins
    • The Marketing Society Series
    Kamal Dimachkie
    Kamal Dimachkie, Former Chief Operating Officer - Publicis Communications MEA
    Belin Alev
    Belin Alev, Head of External Communications for Europe and Centra Asia & Middle East and Africa - Tetra Pak
    Maria Gedeon
    Maria Gedeon, Marketing Director - Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment
  6. The Evolution of Consumer Behavior
    Hall 2
    15 mins
    • The Marketing Society Series
    Food Safety & Environment: COVID-19 impact on the global consumer mindset
    Belin Alev
    Belin Alev, Head of External Communications for Europe and Centra Asia & Middle East and Africa - Tetra Pak
  7. Purpose Driven Marketing
    Hall 2
    25 mins
    • The Marketing Society Series
    Examples of innovative, relevant and empathic brand communications and advertising
    Peter DeBenedictis
    Peter DeBenedictis, Chief Marketing Officer - Microsoft, MEA
  8. Welcome Remarks
    Hall 2
    5 mins
    • The Marketing Society Series
    Khaled Ismail
    Khaled Ismail, VP Communications - Europe, Central Asia, Middle East & Africa Region - Tetra Pak

*Agenda subject to change
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