The Marketing Society Series

The Marketing Society Series 2021

Gulfood 2021 unveils a treat for FMCG marketers, in partnership with The Marketing Society. TMS

A day of inspirational interviews & discussions from the marketing gurus of global & local brands. Designed for you to learn new and thought provoking insights on reinventing your brand from PepsiCo, Pizza Hut, Tetra Pak, and many more in this experience filled talk series.

LOCATED AT HALL 2

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The Marketing Society Series

Welcome Remarks

Hall 2

5 mins

11:00 – 11:05
- The Marketing Society Series
Khaled Ismail, VP Communications - Europe, Central Asia, Middle East & Africa Region - Tetra Pak

Purpose Driven Marketing

Hall 2

25 mins

11:05 – 11:30
- The Marketing Society Series
Examples of innovative, relevant and empathic brand communications and advertising

Peter DeBenedictis, Chief Marketing Officer - Microsoft, MEA

The Evolution of Consumer Behavior

Hall 2

15 mins

11:30 – 11:45
- The Marketing Society Series
Food Safety & Environment: COVID-19 impact on the global consumer mindset

Belin Alev, Head of External Communications for Europe and Centra Asia & Middle East and Africa - Tetra Pak

The Evolution of Consumer Behavior Part 2

Hall 2

25 mins

11:45 – 12:10
- The Marketing Society Series
Kamal Dimachkie, Former Chief Operating Officer - Publicis Communications MEA

Belin Alev, Head of External Communications for Europe and Centra Asia & Middle East and Africa - Tetra Pak

Maria Gedeon, Marketing Director - Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment

Food And/Or Digital Product Launches Which Address Consumer Needs During/Post Covid-19

Hall 2

25 mins

12:10 – 12:35
- The Marketing Society Series
Beverley D'Cruz, Chief Brand Officer PIzza Hut META - Yum! Brands

Transforming The Way People Think About Food

Hall 2

30 mins

12:35 – 13:05
- The Marketing Society Series
Nidhi Sehgal, Director - Strategy & Planning - FLC Group

Deema Khoury, Marketing and Events Manager - Emirates Bio Farm

Ziad Kamel, Founder and CEO - Cloud Restaurants

Manuel Oliveira, Head of Growth, UAE - Kitopi

Eco Conscious Consumerism – A Trend or A Market Shift?

Hall 2

25 mins

13:05 – 13:30
- The Marketing Society Series
Nicola Walsh, Director of Marketing and Communications - Sarood Hospitality

The Future Of Marketing And Advertising Food Products

Hall 2

30 mins

13:30 – 14:00
- The Marketing Society Series
Mustafa Shamseldin, Chief Marketing Officer - Africa, Middle East, and South Asia - PepsiCo

Maria Gedeon, Marketing Director - Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment

*Agenda subject to change