Almarai tops food brands globally in terms of brand health
Almarai topped YouGov BrandIndex 2020 rankings for best brands globally, as it was the only food company on the list, that included many international companies.
YouGov BrandIndex conducts 8 million interviews across the world every year that asks about a company’s quality, value and their level of satisfaction with the brand, among other measures. which allows YouGov to build a picture of how different brands are perceived by the general public through comparing Index scores – which is a measure of overall brand health calculated by taking the average of Impression, Quality, Value, Satisfaction, Recommendation nd Reputation.
“For the second year Almarai ranks the best food brand globally. we are happy with this ranking which confirms the strength and success of our brand,” said Abdullah Al-Otaibi, Corporate Communications & PR at Almarai.