20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

20-24 FEBRUARY 2023
DUBAI WORLD TRADE CENTRE

Meat transparency: The answer could be in the DNA

Show News

08 Oct 2020

Meat transparency: The answer could be in the DNA

Meat transparency: The answer could be in the DNA
Source: Food Navigator

Today’s consumers expect heightened levels of traceability – particularly when it comes to meat. Dutch retailer Albert Heijn is working with its suppliers and DNA testing expert IdentiGEN to provide shoppers with certainty around the meat they eat.

Transparency is important to consumers. People increasingly want to know where their food comes from and how it was produced.

This statement is particularly applicable to the meat sector where animal welfare, health and environmental concerns are in the spotlight.

According to the 2020 Power of Meat study, published by the Foundation for Meat and Poultry Research, building trust is key to growing sector sales. This is particularly true for shoppers ‘looking to reduce their meat / poultry intake due to animal welfare, environmental or health concerns’, the paper suggested.

Looking for a way to deliver on this need, Dutch supermarket Albert Heijn turned to DNA testing in its search for a robust solution to underpin its commitment to quality, sustainability and welfare in its meat supply.

As a signatory of the 2026 European Chicken Commitment, working towards improved welfare standards, Albert Heijn became the first retailer worldwide to verify its pledge to use only slow growth breeds with DNA verification.

Albert Heijn, part of the Ahold group, worked with DNA experts at IdentiGEN and its chicken supplier, Plukon, to develop a ‘new way of testing’ that ‘accurately and precisely’ confirms the use of approved chicken genetics.

Slow growth chicken is a touchpaper issue for many Dutch consumers following years of intensive campaigning from NGOs like Wakker Dier in the country. For Albert Heijn, it was also important to leverage ‘scientific data’ to show improvements in animal welfare and health for slow growth breeds, we were told.

“Food safety, quality, sustainability and product integrity are issues that have played an important role for governments and consumers in recent years,”​ Emiel Beekwilder explained.

Read the full article here: https://www.foodnavigator.com/Article/2020/10/08/Meat-transparency-The-answer-could-be-in-the-DNA

View all Show News
Loading

A UNITED ECOSYSTEM - OUR 2022 SPONSORS & PARTNERS

x

Platinum Sponsor

jameel trading

Gold Sponsor

suppletek

Silver Sponsor

meh du

Lanyards Sponsor

iffco

Visitor Pouches

asia & africa

Carrier Bags

nutridor

Carrier Bags

nutridor

Hygiene Partner

nutridor

Americana Lounge

nutridor

Official Innovation & Knowledge Partner

turkey

Official Radio Partner

turkey

Headline Media Partner

nutridorctab

Official International Media Partner

turkey

Official Media Partner

turkey

Official Media Partner

nutridor

Official Media Partner

nutridor

Official Media Partner

nutridor

Official Media Partner

nutridor

Media Partner

nutridor

Media Partner

nutridor

Media Partner

nutridor

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkey

Media Partner

turkeypf