Raising the protein stakes: Fava, pea and water lentils emerge as starring ingredients
Emerging proteins have boosted the plant-based sector in recent times, fueling further innovation and NPD. The COVID-19 pandemic is still rife in many corners of the globe, and this has put a spotlight on alternative and emerging proteins. A more significant focus on specific proteins is pending, specifically for proteins derived from starring plant ingredients that hold promise in the plant-based arena. FoodIngredientsFirst speaks with key players in the space, highlighting the potential following coronavirus concerns and a boom in ingredients from small but mighty pulses.
As reported by FoodIngredientsFirst recently, offerings labeled as “plant-based” appeal to the more extensive flexitarian consumer base more than explicitly calling out vegans or vegetarians. Cecilia Wittbjer, Vice President of Marketing at Parabel, agrees with this notion. “The flexitarian diet is widely adopted already and is the reason why consumers are actively seeking plant-based protein,” she says.