Having launched his first startup during university, his career has been dedicated to building and scaling tech-startups. In 8 years as a tech executive, he successfully launched and managed the Middle East entities for companies such as Groupon, Delivery Hero, and Rocket Internet. His expertise in technology operations and investments has since been drawn upon by two of Dubai’s largest holding companies - Dubai Holding and Meraas, for whom he managed investments and strategic partnerships in the technology and tourism space. My new venture Greener Crop, supports the rapidly growing agri-tech sector with business analytics, growing supplies, as well as hands-on farm management. Greener Crop operates across the Middle East and Africa and specializes on Hydroponic and Aeroponic farming.