Speakers

Arij Baidas is the force behind Yufeed, an AI-powered meal-planning app that reduces decision fatigue by generating personalized weekly menus, minimizing waste, and making home cooking feel achievable again. With over 700 culturally meaningful, family-rooted recipes, Yufeed helps preserve traditions while supporting modern family life.

Today, yufeed has reached nearly 100K installs and 30,000 active users across 10 countries, with its strongest growth being across MENA. Alongside building Yufeed, Arij collaborated with over 55 women to bring together the Empowering Women Through Cooking project, in the UAE, and speak about food, identity, and belonging.