Leads a team with the mission to empower Chefs with an innovative platform offering delivery services, masterclass experiences and chef table activities.

Bassel's career is a mixture of advertising, marketing, digital, and food consulting in the middle east, before making the jump into entrepreneurship and tech startups. Today, he leads Meelz, a marketplace that connects chefs & food content creators to market value chain stakeholders to sell food-related products to customers.