Peggy Li
Chinese F&B strategist,
Chinese F&B strategist
China
A visionary leader with 15+ years shaping luxury hospitality across Europe, the Middle East, and Asia, Peggy Li seamlessly bridges Michelin-starred operational excellence with transformative consultancy. Her journey began in iconic kitchens like L’Atelier de Joël Robuchon, where she honed an uncompromising standard of service—an ethos she now brings to her role as Managing Partner of SPS: Affinity, a global consultancy empowering hospitality, retail, and tourism brands through strategic communication, market entry, and operational innovation.