Sridhar is the Business Development Manager (EMEA & South Asia), focusing on DSM’s Rice Fortification business since 2018. In this role, he is responsible for development and commercial implementation of the rice fortification strategy in the region to deliver fortified rice to billions, low to middle income group consumers under the Nutrition Improvement business segment. A crucial part of his role is to drive rice fortification business development through scientific, technical, and regulatory expertise, complemented with high-quality customized vitamin and mineral blend offerings. He has been a critical contributor in evaluating and developing the rice fortification market in APAC through cross sectoral integration.