During 2015, the health and wellness food segment dominated the market and accounted for nearly 51% of the entire health and wellness market share – covering fitness equipment, preventive and personalized health, wellness tourism, and beauty and personal care products. The health and wellness food market consists of naturally healthy foods, functional foods and nutraceuticals, better-for-you foods, organic foods, and food intolerance products. The growing demand for healthy, high-fiber foods and the rising awareness of health issues across the board are aiding the growth of this segment. Healthy and on-the-go eating is expected to spur this market’s growth prospects further, also giving rise to an increase in single-serve products that are convenient to consume.
*Source: “Global Health and Wellness Market 2016 Analysis and Opportunities Research Report Forecasts to 2020” wiseguyreports.com