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18 - 22 February 2018

Dubai World Trade Centre

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Power Brands

Power Brands

Power Brands

The majority of the largest packaged food companies have one or more power brands – product ranges that generate over US$1 billion in sales and have at least a degree of multinational presence. The de rigeuer strategy for food companies is to launch brands popular in Western Europe and North America into new territories

Manufacturers and distributors alike are looking at the Middle East and North Africa as one of the key growth regions. This is mainly fueled by a handful of markets particularly the United Arab Emirates, Saudi Arabia and Egypt.  Many brands will look to capitalize on the growth potential that the region offers by way of new entrants or brand expansion with investments rife in the region. 

             Power Brands Nescafe  Power Brands NestlePower Brands S Pellegrino


The need for quality products and services will continue to rise with a burgeoning population in the food and beverages sector

*Source: Euromonitor International

Gulfood is the best F&B exhibition that I have ever been to. I plan my whole year around it because this is where I can find the right products for my business. I meet the right suppliers and sign deals – job done!
Ahmed M. Mansour, General Manager, El Gezira Import and Export, Egypt

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