The alternative protein sector has matured beyond the hype - but what comes next? Pioneers across plant-based, precision fermentation, and cellular agriculture candidly assess industry realities including successes and setbacks. Panelists discuss how biotech is closing the taste and texture gap with conventional proteins, the path to price parity, regulatory navigation with GCC market focus, and strategies for mainstream consumer adoption. The conversation explores why the Middle East represents a strategic growth market and what it takes to build sustainable businesses in this evolving sector.