Hello Day! Magico is a response to those consumers who are looking for indulgent, non obvious beverages. Consumers are eager to try indulgence beverages that are more innovative than current, predictable solutions such as chocolate, ice cream or snacks. According to brand mantra ‘Hello Day! Change Your Life!’ Agus is committed in positive changes in the way consumers treat themselves with a pure indulgence at any time. Hello Day! Magico is a totally different drinking experience, based on an innovative mix between liquid and solid, eating and drinking. The coconut pieces are the main value, thanks to their pleasant consistency, shape and calibration, which allows them to be both: bitten and chewed. The coconut pieces are dipped in a juice and have a gel-like structure while retaining their springiness.