While the trend of instant coffee consumption has increased on the market, Nescafe coffee has become the icon of this segment of food products. Nescafe is the leading product of Nestle, which since the beginning of the 20th century has been slowly taking over the market of generally available food products throughout Europe. The father of this coffee is Max Morgenthaler, who worked for about 30 years at Nestle. This man worked on Nescafe together with his colleague from the company - Vernon Chapman, responsible for the success of Nestle chocolate and cocoa. Nescafe owes its name to a simple combination of "Nestle" and "cafe". Nescafe's product range mainly includes instant coffee, i.e. soluble coffee, for hot and cold preparation.