WICC has launched nuts & nuts-based products under brand name “PUREHEART” in domestic retail market in 2018 and has a range comprising natural nuts, flavored nuts, and value-added nut-based products (chocolaty and creamy spreads, nuts & nut mixes). It has significant presence in GT & regional chain stores in South India predominantly in Kerala. It is also present on e-commerce channels, with strong consumer ratings. PUREHEART products have done better in consumer testing vs. competition and have a strong repeat rate.