Agricultural Marketing Centre is a national marketing organization, operating under the Ministry of Agriculture and performs community-based agricultural marketing activities. Its priority mission is to enhance visibility and popularity of artisanal products made with traditional techniques and to promote consumption of good quality food via promotional campaigns. The main objective of the organization is to improve competitiveness of the Hungarian agriculture on international markets, and offer modern marketing solutions to businesses. Food is the only ‘product’ in the world, which is necessary for every human being. Eating is an essential part of our lives, the key to our existence.