Al Ahram Beverages Company (ABC), one of Egypt’s leading multi-category beverage manufacturers, has a proud heritage spanning over 120 years. Operating across five sites—four factories and its headquarters—ABC employs nearly 1,500 Egyptians and sources 90% of its raw materials and 100% of its barley locally, reinforcing its commitment to Egypt’s economic development. Its diverse portfolio includes nearly 30 iconic brands across five categories, comprising more than 111 SKUs enjoyed across the region. Notable brands include Birell, Egypt’s first non-alcoholic malt beverage, and Fayrouz, the first Egyptian flavored non-alcoholic malt beverage. With a recent €30 million investment in 2023 and exports to 14 countries across four continents, ABC continues to strengthen its position as a regional industry leader.