Our family, for four generations, has been making life sweeter to millions of consumers all around the world. Balocco family’ s passion for bakery begins almost one century ago, in 1927, when the founder, Francesco Antonio Balocco, opened his first pastry shop in the heart of Fossano, a small town in north west of Italy. From 2022, the fourth generation joined the company: Diletta, Alberto's eldest daughter, and Marco, Alessandra's son. The mission of the new management is to continue the path set out by their predecessors, while remaining faithful to the founding values that have made Balocco a beloved brand, in italy and around the world.