• al alali is a story of rapid growth and success. • After launching in Saudi Arabia in 1990 with a few products (Milk Powder, Cake Mix and Pasta), al alali has continued to develop and is now one of the leading and most trusted food brands in the Gulf Region and the Middle East . • al alali has established unique quality standards that others find difficult to match; a commitment to unsurpassed quality and a value for money platform. • al alali now offers more than 140 products that are distributed in Saudi Arabia, United Arab Emirates, Kuwait, Bahrain, Oman, Jordan, Qatar, Yemen, Sudan , Palestine-West Bank • al alali has achieved outstanding results and became one of the leading brand in several categories like: Pizza and Pasta Sauces, Cake Mixes, Desserts, Tomato Paste, Jams, etc..