Bobble Bobble is the company that develops and manages the BOB brand, an Italian leader in the ready-to-drink bubble tea sector. Founded by Simone Simonelli and Nicolò Ossino, the company stands out for its strategic and creative approach, aimed at transforming global trends into original, high-quality consumer experiences. From the founders’ vision came the world’s first packaged bubble tea, featuring unique technical and qualitative characteristics and a strong Made-in-Italy identity. Thanks to an innovation-driven and sustainable growth mindset, Bobble Bobble—active in Italy and expanding abroad through a network of 28 distributors—has established itself as a benchmark in the F&B industry, effectively integrating product, communication, and audience engagement.