FREEZ was unique in its design for an upscale soda, when it was conceived and produced in 2001. With 10 different flavors and colors for a start, FREEZ MIX was born in 2016. Working side by side, the R&D and the marketing team, led by Nayef, “geniously” married the cosmetic manufacturing with the packaging sector, resulting in a custom-made painted bottle, perfectly dosed for every hue to match the perfect “natural color” and taste of the flavors within, often combining 2 fruits in a beautiful marriage of exquisite taste combinations. The older twist open cap was soon replaced by the more convenient ring pull cap, adding to the unique design a better premium image which boosted the sales and expansion and the brand eventually reached over 40 different countries including Gulf, Europe, Australia, the Americas.