FREEZ was a pioneering concept when it launched in 2001, introducing an upscale and unique eye-catching design soda. Starting with ten vibrant flavors and colors, the brand quickly stood out for its creativity and premium identity. In 2016, it evolved into FREEZ MIX, offering more exciting combinations. Guided by Nayef Kassatly, the R&D and Marketing teams worked closely to blend cosmetic manufacturing expertise with advanced packaging innovations. This collaboration led to the creation of the iconic custom-painted bottle, where each shade was meticulously developed to match the natural color and character of the flavor inside. Many products featured two-fruit blends, resulting in harmonious profiles that set FREEZ apart. The shift from a traditional twist-off cap to a practical ring-pull cap further elevated the brand’s convenience and premium image. These innovations fueled remarkable growth, enabling FREEZ MIX to expand into more than 40 countries across the Gulf, Europe, Australia, and America.