Café Caramello, a world pioneer with its coffee cream, was founded in Brazil 13 years ago. Created by Cristina Pascoli from an unexpected recipe, the innovative product uses a blend of Conilon and Arabica coffees, creating a new category in the market. The company expanded globally using a franchise model, totaling nearly 200 operations and factories in Brazil, the USA, and Europe. Their growth strategy focuses on the HoReCa (hotels, restaurants, and cafes), tourism and franchises worldwidw. Now, the brand is beginning its expansion into the Middle East, with local manufacturing in Dubai.