Caffè Moreno was founded in Naples in 1960. At the beginning of the 60s Ferdinando Percuoco had the brilliant intuition of creating a small artisan roasting firm to support and lighten up the management of the cafes, at the time they used to roast their own coffee. So he founded in Casoria, industrial area in Naples, a small roasting coffee company, called “Caffè Moreno”, owing only one roaster machine with a capacity of 60 kg. He was only twenty-four years old when he began his entrepreneurial career, managing on the front line both the commercial and administrative phases with the collaboration of only two employees. At the beginning of the 70s, the increasing sale volume led to the decision to equip a new roaster four times bigger than previously used, after ten years of his activity, the number of employees has increased tenfold and the considerable quantity of ten quintals of coffee weekly sold. In the 80s he involved his four sons in different business area, teaching them the various phases of business management and training those who, today, together with him, are the cornerstones of the company's activity. The activity started in the “HO.RE.CA” channel during the 1960s, with the first deliveries to the most prestigious cafes in the city of Naples. In 1996, he felt that something was changing in the market regarding the use of coffee and following the demands of families and office workers, the company gave life to the first production of pods with the acquisition of new machinery. Today the company produces 5 single dose lines, including : Pods, Fap caps, and Nespresso compatible, A modo mio and Dolcegusto. In addition to single serve doses, Caffè Moreno produces, for the “vending channel”, some particular coffee blends for automatic coffee vending machines.