Since 1972, we have been pioneering the Saudi beverage industry, turning every sip into a memorable experience. From our headquarters in the heart of the Kingdom, our brands—Rita, Dr. Jimi, and Brood—have become symbols of creativity, flavor, and refreshment. Our advanced production lines operate at a capacity of 180,000 bottles per hour, supported by state-of-the-art laboratories ensuring ISO 2024-certified quality. Over the decades, we have expanded our reach, supplying 15 countries worldwide. Innovation drives everything we do—from experimenting with flavors to developing unique beverages that resonate with generations. Beyond business, we are committed to investing in national talent, creating opportunities for 250 professionals and shaping the future of the industry. Our journey continues without limits, crafting beverages that delight the senses, inspire creativity, and redefine refreshment across the Kingdom and beyond.