Chaman Lal Setia Exports Ltd. (CLSEL), at the confluence of legacy and leadership, doesn’t just grow rice but nurtures a royal tradition. With deep agricultural roots embedded in the rich soils of Amritsar, Karnal, and Delhi, our journey began in 1974 with a clear purpose: to cultivate rice that speaks of heritage and trust. In 1980, this vision gave rise to Maharani, our flagship brand—a name born of legacy and backed by CLSEL’s unwavering values of fairness, transparency, and authenticity. Crafted in state-of-the-art facilities with three advanced milling units and modern packaging infrastructure across India, Maharani reflects our commitment to excellence at every step. Known as the queen of Basmati, Maharani is naturally aged and precision-processed. Behind its signature aroma and elongated grains lies a story of care, advanced technology, and timeless tradition—delivering royal taste to homes across the world.