Grape Tree Food Co., Ltd. was established in 2003 and has been at the forefront in the field of Xinjiang's specialty foods, focusing on health, innovation and high quality. Under the leadership of the founders, a food engineering expert couple, the company has grown from a small-scale enterprise to a regional and now national brand. Currently, it has 43 stores and 5 factories in Xinjiang, and has partners in Shanghai and Hangzhou. Its diverse core products, such as the soft fruit cake that became popular on Xiaohongshu, Xinjiang specialty gift sets, various pastries, breads, etc., form a rich brand matrix. These products can meet the diverse needs of consumers in different scenarios, from daily snacks to holiday gifts, providing high-quality choices. The popularity of the soft fruit cake on Xiaohongshu has enhanced the brand's visibility and attracted young consumers.