Chevel company represents own private label brands in food and non- food categories. Brands represented by Chevel are well established in IMEA region. In Saudi Arabia the biggest market in GCC,our brands are well known since 1998 and are perceived as prominent household brand names. We have the most diversified portfolio with multiple categories in both Food & Non-Food segment with 7 PL(Own) Brands across 20PLUS categories catering to all major trade channels. We have strong and reliable distribution partners in IMEA region (GCC, Middle East, Africa and Indian subcontinent) and our brands are available across all major trade channels. Chevel brands diversified range portfolio consists of more than 2500SKUS sourced from USA, Europe, Far East and Asia.