Born in Minas Gerais, Coffee++ traces its origins to 1953, when Aprígio acquired his first bag of coffee, beginning a family journey devoted to coffee. Across three generations Aprígio, Ricardo, and Leonardo the company built a strong presence across the entire coffee chain, from production and roasting to nationwide distribution and international export. Coffee++ produces whole bean, ground, drip coffee, and capsule formats that highlight Brazil’s diverse terroirs and unique sensory profiles. Working alongside more than 2.000 partner growers, the company remains committed to specialty quality: all coffees are crafted using beans scored above 84 points on the Specialty Coffee Association (SCA) scale, ensuring consistency and premium standards. Among its achievements, the 2018 Cup of Excellence awarded to Geisha Coffee++ stands out, reaffirming dedication to authenticity, provenance, and excellence. Today, Coffee++ reaches over 20 Brazilian states, retail chains, cafés, and international markets, representing the true taste of Brazilian coffee worldwide.