Directorate of Agricultural Marketing & Agricultural Foreign Trade Uttar Pradesh is presently playing an important role in implementations and promotion programs in the state, about market intelligence, agricultural exports, Geographical Indications (GI), assaying work under National Agricultural Market (E-NAM), grading pure food items as per Agmark grading of the Government of India and providing pure edible products to the consumers. The directorate is designated as the nodal agency for Uttar Pradesh Agricultural Export Policy, 2019 and Geographical Indication (GI) promotion in the state. This directorate is continuously making efforts to empower the farmers by helping them in taking informed decisions through easy access to agricultural market information in the state. For this, through the departmental website www.upkrishivipran.in and mobile app UP MANDI BHAV, daily updated market prices of the state‘s agricultural markets are made available to the farmers free of cost.