Vital Group (VG), as a business, is a unique blend of Asian values and global standards of quality. A strong people (relationship) orientation coupled with professional integrity and highest level of commitment to delivering quality in all our products and services – this unique combination has lent VG a special recognition and acknowledgement both in the business community and society at large. This business philosophy of VG is reflected in all our interactions and transactions, inland and outland. Business, for VG, is primarily a Social Enterprise. The very reason why VG came into being was to respond to the society’s needs to have access to quality products. Quality is our main product and Trust is our earning. The Vital Group started its operations in 1991 with the launch of VITAL TEA – which has now become the choice of every third person who drinks tea in Pakistan.