Edita Food Industries
Hall: Shk Maktoum Hall Stand: M-138
Our History We are a leading Egyptian packaged snack food manufacturer founded in 1996 in Cairo, Egypt. The Company historically focused on branded baked snack products including cakes, croissants and rusks (baked wheat) and recently expanded into the wafers and candy. We are the market leader in both the cake and croissant segments in Egypt with growing market positions in the wafer and candy. We are well-known for the consistency of our premium quality products and our continuous innovation. Our brands are well recognized and include: Molto, TODO, Bake Rolz, Bake Stix, Mimix, Freska as well as Hohos, Twinkies and Tiger Tail. In addition to our own products, Edita is also a sole regional distributor of several brands of imported sweeteners, olive oil and pasta. Brands under the Edita umbrella have become well-recognized household brands in Egypt as well as in many of the 20 other countries that we export to across the Middle East and Africa. Both our vision and mission statements reflect the importance of both regional and international markets within our Company and in strategy going forward.
Address
Edita Group Bldg , Plot 13Central Pivot, El Sheikh Zayed
6th of October
Egypt
12588
Egypt
Website
http://www.edita.com.egContact Exhibitor
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Oniro is the latest addition to the Edita Family, entering the biscuit market. -
FRESKA IS A RANGE OF SHOCKINGLY CRISPY WAFER PRODUCTS WITH INNOVATIVE FILLINGS. FRESKA IS A FUN, INNOVATIVE BRAND THAT OFFERS CLOSE TO HEART PRODUCTS, LEAVING A SMILE ON YOUR FACE WITH EVERY BITE. -
Tiger Tail is a vanilla cake filled with cream, topped with raspberry jelly, and decorated with small flakes of coconut that gives consumers a mouth watering experience. -
HOHOs is the enjoyable energy booster that gives a sensational daily kick. With its strong heritage, HOHOs leads the rolled cake segment in Egypt. HOHOs comes in 2 different formats: Coated: HOHOs Cre ... -
Twinkies leads the filled segment in Egypt. It is known among consumers for its signature mix of lightness, sugar content, cream filling and vanilla aroma. Twinkies is the loved and trusted treat by c ... -
TODO is the innovative and witty brand that consumers believe to be of very high quality and associate with their humorous characters. TODO is positioned as "The sweet experience that keeps you going" ... -
Adding to the baked snacks umbrella, comes Bake Stix, offering same rich toasted experience as Bake Rolz yet with a different product format and flavor offerings to consumers to further extend the hor ... -
Bake rolz, is a rich toasted snack made of 100% wheat that offers a guilt-free filler snacking experience to consumers by being BAKED not fried, providing a plethora of different flavors to suit a wid ... -
The first ever packed croissants in Egypt and the region. Molto was launched in the late 1990’s, to be the pioneer in the world of indulging snacks, and later introduced the Sandwich format. It is ava ...
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