Efferty International Sdn Bhd is a Malaysian wellness brand founded in 2019 by Dr. Raihana Ismail, originally rooted in fertility support through its signature fertility milk formulations designed to aid hormone balance and reproductive health for couples trying to conceive. The name “Efferty” is a fusion of “effort” and “fertility,” reflecting the company’s mission to support families on their conception journey. Since launch, Efferty’s products have helped many couples with fertility challenges and expanded into broader wellness offerings beyond reproductive care. Efferty’s portfolio now includes reproductive supplements, maternal nutrition products, and wellness boosters for daily energy and vitality. Recent expansions focus on male wellness with energy and vitality-enhancing offerings like male health capsules and functional coffee formulated with natural extracts(e.g., Tongkat Ali and Maca) that support energy, stamina, and overall male performance. The company emphasizes natural ingredients, affordability, and community education while serving customers primarily in Malaysia and Southeast Asia