Founded in 1988, Viz Group launched Gold Roast brand and its legacy 3-in-1 coffee, and the trendsetter Cafe 21 brand in 1995 as pioneer of 2-in-1 coffee advancing to the coming new 21st Century. The group quickly extended its portfolios into instant cereal and instant tea, and expanded its footprints to Pan Asia (Malaysia, Indonesia, Vietnam, Cambodia, Myanmar, China) as well as North America, Australia, Middle East and Africa.