Gulf Union Food Co. provides a large basket of juices, nectars, Juice drinks, Sparkling drinks, Energy drinks and Non- alcoholic Malt beverages under brands: Original, Splash, Cobra, Klasse, Captain, Ori and Alqobtan. Despite the famous name and goodwill of the said products and good spread due to quality and price considerations, the company is seeking to expand through providing new innovated products to achieve a more advantage from spreading locally and internationally. The company founded in 1999. It is one of the modern leading companies in the production and marketing of juices and beverages. The company is located in the third industrial city in Riyadh, Saudi Arabia, where it was equipped with the latest machinery, equipment and production lines with highly technical specifications, advanced technology and the highest standards of quality.