Hero MEA is part of the Swiss “Hero group”; an international brand-focused consumer food group founded in 1886 in Lenzburg, Switzerland.Today the Hero group has a global footprint with its core product categories of fruit, infant nutrition and healthy snacks with operations predominantly based in Europe, North America, Middle East/Africa, Turkey/ Central Asia. We operate the biggest & the most modern fruit processing factory in Middle East & Africa region, specialized in producing our branded and Private Label Jam, Juice and concentrate. Our flagship brand “Vitrac” is the leading Egyptian brand in jams & liquid concentrates by far. We lead the international premium jam segment in the Middle East Region with the “Hero” brand, “Frutessa” and “Tova” jam brands are market leaders in the gulf countries.