Hype was established in 1994 as an Energy Drinks company. In the year 2000, Bertrand Gachot, a former Formula 1® driver, assumed the role of CEO, accelerating the business. In the last few years, Hype swiftly grew, diversifying its portfolio and introducing Nutrition Range. Committed to excellence, Hype proudly manufactures its premium products in Europe, using high-quality ingredients.