The Argentine Beef Promotion Institute - IPCVA - works to improve the positioning of Argentine beef products throughout the whole world. Profiting from the long tradition and prestige of our cattle in international markets, IPCVA is the leading voice for Argentine Beef, promoting the generation of new business opportunities worldwide. The high quality of our stock is due to the naturally-fed cattle, the nature of the grazing grounds on the Argentine plains and the use of sustainable livestock production systems. Such a feeding regime yields beef which is 100 percent natural, without any additives or hormones, producing a unique product of the highest quality. As it occurs largely on natural pastures and grassland, Argentina’s beef production is totally sustainable. This means that carbon and water are retained in the soil, organic matter is preserved and the biodiversity of the ecosystem can be maintained. Argentine cattle farming helps to retain more carbon in the soil than it actually generates, thus naturally reducing greenhouse gas emissions. This counteracts not only the emissions of our cattle but also those of other non-rural production sectors. Besides feeding millions of people in the country and around the world, the Argentine beef chain generates a positive balance in the greenhouse effect globally. This is made possible because of the large size of our country, which means that our cattle mainly feed on pastures and natural grasslands. In compliance with the most stringent international quality standards, our meatpackers apply only the latest technology, while satisfying the most demanding markets in the world. Argentine Beef presents distinctive nutritional benefits such as vitamins, minerals and high level of protein. Argentine beef also contains CLA (Conjugated Linoleic Acid Isomers), whose beneficial properties make it an important factor for people’s health and well-being.