The International Trade Centre (ITC) is a joint agency of the World Trade Organization (WTO) and the United Nations (UN), dedicated to fostering inclusive and sustainable economic growth through trade. ITC empowers small and medium-sized enterprises (SMEs) in developing countries to compete successfully in international markets by providing technical assistance, market intelligence, and trade development support. Through initiatives like this, ITC continues to advance its mission of connecting small businesses to global value chains, promoting sustainable trade, and contributing to shared prosperity across regions.