Invert is a Ukrainian confectionery company that produces various biscuits under the brand "Pichkar". Currently, the company operates two plants equipped with seven production lines, covering a total area of 13,000 sqm located in Poltava and Dykanka. The company produces about 70 products and over 120 SKUs. Invert categorizes their products into seven categories (crackers,long-lasting cookies, marshmallow cookies, marmalade cookies, glazed and sandwich cookies, sugar cookies, no added sugar products) Invert follows modern trends, adapts to changes, and strives to offer healthy products to consumers. The company offers as well products, sweetened with stevia or fructose.The range also includes cookies made without animal fats, milk, or eggs. In addition, Invert has created several "palm oil-free" options, replacing it with high-oleic sunflower oil.