Under our Group Philosophy of “Putting the Customer First,” ITO EN sees it as our mission to support healthy, fulfilling lifestyles and contribute to a sustainable society. We are dedicated to sharing the taste and value of Japanese tea with people of all generations. With a long-term vision of becoming a “Global Tea Company,” we aim to grow our flagship brand, “Oi Ocha,” around the world. At the same time, we seek to connect with global tea cultures and, through ITO EN’s technology and value chain, help create new tea cultures and markets. Since our founding, we have built strong partnerships with all involved. Through these trusted relationships, we will continue contributing to the health and well-being of people in Japan and worldwide.