Founded in 1975, Jouda is a leading Tunisian brand specializing in authentic harissa, premium tomato products, and a wide range of sauces. As a market leader in Tunisia and present across all five continents, Jouda is recognized for its uncompromising quality and dedication to authentic flavor. We serve both households and professionals, offering tailored formats for the foodservice sector as well as private label solutions for international partners. From our iconic harissa to fresh tomato products and gourmet sauces, every product reflects our commitment to excellence, tradition, and culinary innovation. Jouda combines local sourcing with modern production techniques to ensure the highest standards of taste and safety. At Gulfood Dubai, we proudly showcase our passion for authentic Tunisian flavors and invite global partners to discover why Jouda has become synonymous with quality, heritage, and innovation in the world of food.