Molino Chiavazza is one of the most important national grain processing industries in Italy and a leading producer of flours for domestic consumers and professional use, packaged with own brands or private labels. Today, the "Molino" brand is the fourth player in the Italian market in the segment of packaged flour. If we consider also the products made for private label this represents near the 20 % of the national packaged flour. The company was founded in 1955 and it has developed gradually over time. Nowadays, it has two main production plants: one in Casalgrasso (CN) where are located the wheat milling plant, the administrative offices, packaging plant and the lab analysis. The other one in Pancalieri (TO) with 31 packaging lines where produce, packaging and marketing special flours, semolina, yeast and rising agents, extruded cereal products, mix for bakery products, bread, cream, cakes and puddings and gluten free products.