Morning Arch S/B is a Malaysian health-driven food innovation company dedicated to formulating, producing and supplying premium functional foods through its brand, “Hello M’arch”. We bridge the gap between exceptional taste and modern dietary needs, offering a diverse portfolio including ready-to-eat meals, wholesome snacks and cookies, functional beverages featuring superfood innovations, and clean-label baby food. Driven by ethical sourcing and advanced R&D, our products feature key health benefits such as Low GI, Gluten-Free, Plant-based protein, High Protein & Fiber, Keto-friendly options, all free from preservatives and MSG. This excellence is underpinned by ISO 22000, FSSC 22000, HACCP, SMETA and JAKIM Halal. Our pursuit of excellence has been internationally recognized at: - THAIFEX-ANUGA 2025: Taste-Innovation Show Winner. - THAIFEX-ANUGA 2025: Best in Aroma (Alternative Protein Taste & Flavour Challenge). - ANUGA 2025 (Cologne): Taste-Innovation Show Winner. - THAIFEX–ANUGA 2024: Double Winner – Best in Innovation & Best in Aroma.