New Era Licensing & Merchandising is the official merchandise licensee of FC Barcelona, developing and scaling licensed consumer products across multiple categories for global markets. The company combines one of the world’s most powerful sports brands with disciplined FMCG execution and retail-first thinking. Our flagship product is Barça Energy Drink — a high-velocity beverage platform designed for mass retail, cultural relevance, and repeat consumption. Beverage production is fully operational at scale, supported by European-standard manufacturing facilities, certified supply chains, and the ability to deploy rapidly across international markets. Beyond product development, New Era delivers structured go-to-market execution. We support distributors and retailers with a complete launch framework covering retail rollout, in-store visibility, influencer-led amplification, digital campaigns, and loyalty-driven consumer engagement. With a growing licensed portfolio and a proven ability to translate brand equity into sell-through, New Era builds scalable consumer products that connect global fandom with real-world retail performance.